State Farm Insurance «Fire Building» in downtown Bloomington, Illinois. State Farm State farm title insurance in Ontario.
The firm specialized in auto insurance for farmers, and later expanded its services into other types of insurance, such as homeowners and life insurance, and to banking and financial services. As of December 2017, State Farm had 70,000 employees and 19,000 agents. February 2014 figures show the group servicing 80 million policies in the United States and Canada, of which over 44,000,000 are for automobiles, 27,000,000 are for fire, 7,000,000 for life, and more than 2 million bank accounts. State Farm Fire and Casualty Company, State Farm Life Insurance Company, and other principal State Farm affiliates. In 2014, the company sold its operations in Canada to Desjardins Group. Canadian policies were transferred to be underwritten by Desjardins Group on January 1, 2015.
The State Farm brand continues to be used for agents and marketing. State Farm’s tri-oval logo from 1953 to 2012. The State Farm interlocked tri-oval logo was created in the mid-to-late 1940s and was updated in 1953. For nearly 60 years, this design was critical to its brand image.
On December 23, 2011, State Farm decided to transform its interlocked tri-oval logo to a contemporary logo to showcase the company’s core service offerings of auto, fire, and life. The new logo was introduced January 1, 2012, marking the company’s 90th anniversary. It consists of a simple three-oval design adjacent to the State Farm wordmark. According to Pam El, Marketing Vice President at State Farm, a change in image was needed to employ a bolder presence that could compete in today’s digital world.
State Farm Investment Management Corp. State Farm VP Management Corp. State Farm International Service, Inc. State Farm International Life Insurance Company Ltd. This commercial structure is from State Farm’s «Get to a Better State» campaign that premiered in June 2011, with an increased spending budget.
As a result, State Farm’s brand awareness and favorability has gone up considerably. This campaign focuses on making humor out of unfortunate problems that are commonly faced. These commercials then make light of the situation by demonstrating how easy it is to contact an agent and correct the problem that has occurred. Each of these commercials follows a similar structure.
A group of one to three people find themselves in an unfortunate situation. A State Farm agent will then appear and help the group out with their problem. There are a few commercials that deviate from this structure, but still follow the same ultimate pattern. State Farm also has commercials beginning with the words «State of» and another word describing the certain commercial. One notable commercial shows a man awake at 3:00 in the morning on the phone with a State Farm representative.